Starting in June 2018, Sephora will begin to offer makeup classes specifically for those who identify as transgender or non-binary.
This project is part of the Sephora’s “Classes for Confidence” campaign that aims to further educate shoppers, and already includes a beauty class called “Brave Beauty in the Face of Cancer.”
The “Bold Beauty for the Transgender Community” classes, which are complimentary and offered across the nation at participating store locations, consist of 90 minutes of personalized skincare advice, expert tips on color-correcting and color matching, and lessons on application techniques.
In a press release Corrie Conrad who is the head of social impact and sustainability said,
“Sephora Stands [the company’s social impact strategy in the United States] is dedicated to supporting diversity and inclusion in all of its social impact programming. We stand with all members of the LGBTQA community and are committed to providing these individuals with the tools they want to feel confident and beautiful every single day.”