Ivanka Trump‘s clothing and shoe line used to be a popular choice among shoppers looking for on-trend styles, but once her dad, Donald Trump, ran for president and was elected, sales dipped as a result of campaigns to have stores drop the label.
Stores also dropped items and select categories from her label or reduced accessibility to the brand around the same time. It looks like those sales never recovered because her fashion line is officially shutting down.
According to Page Six, the company’s staff are being laid off and the company will close “ASAP.”
However, the brand’s president, Abigail Klem, said sales remained strong through the past year. In a statement, Klem said, “We’ve seen strong sales since the brand’s inception, which continued through this year with the successful launch of our rapidly growing e-commerce business.”
In July 2017, Ivanka announced she would leave the company to focus on her senior adviser role in Washington D.C. and to work alongside her dad. At the same time, she announced she’d no longer work with the Trump Organization, which controls the hundreds of businesses that Donald owns.
In 2017, it was estimated that the Ivanka Trump brand was worth $100 million, and a Page Six source said, “It’s just never recovered since she stepped away from the company.”
As reported by CNN, Ivanka released the following statement about her company’s shut down:
“When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners. I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter.”