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Etisalat excites Nigerians with #BreakFree campaign, revamped EasyCliq

The official launch of the revamped Easy Cliq was preceded by the #BreakFree campaign which featured events such as a flash mob orchestrated by dozens of youths at the Ikeja City Mall in Lagos and at the Jabi Lake Mall in Abuja, and culminated in the first-ever 24-hour party in Nigeria, which was held at the Hard Rock Café, Victoria Island, Lagos from 12 noon on Thursday, February 23 to 12 noon on Friday, February 24.

The #BreakFree campaign which went viral on social media was a subliminal message to portray the value Etisalat has brought to customers with the revamped Easy Cliq by encouraging Nigerians to live outside the box and embrace opportunities to actualize their dreams.

Adebisi Idowu, DJ Sose, Ken Ogujiofor and Elvis Ogiemwanye

Hundreds of excited youths had thronged Hard Rock Café to participate in the 24-hour dance challenge which at the end produced a tired but excited Raymond Oluwafemi as the winner with the star prize of a new Hyundai i10 car, N20, 000 cash as well as an Innjoo X3 smartphone with N20, 000 worth of airtime every month for 1 year.

It was fun-filled as hundreds of youths dancing to their fill with eight of Nigeria’s finest DJs – Cool DJ Jimmy Jatt, DJ Neptune, DJ Kay Wise, DJ Sose, DJ Spinall, DJ Lambo, DJ Obi, and DJ Big N – ensuring that there was non-stop music from 12 noon Thursday, February 23 to 12 noon Friday, February 24.

The revamped Easycliq package grants customers access to any of the three bonus options: 250% bonus to call all networks, 350% bonus to call only Etisalat numbers, and 100% bonus on data purchase between 50MB-500MB.

CEO, Matthew Willsher, Head, Youth Segment, Layi Onafowokan, Steve Babaeko

Vice President, Marketing, Etisalat Nigeria, Adebisi Idowu, said the new EasyCliq is a clear demonstration of Etisalat’s competitive edge and continuous commitment to smart innovations that give Nigerians the best deals possible, in both voice calls and data plans, and also the freedom to choose what they prefer.

Opting-in to the revamped Easy Cliq can be done via all migration channels including IVR, while selecting a preferred bonus option can only be done via USSD by dialing *545#. For existing Easy Cliq customers, opting-in to the new Easy Cliq  is easy and free as customers only need to dial *244*1#.

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