BET, Sprite, & Kicksperience Partner For Event Highlighting Sneaker Culture

Sprite partnered up with BET this weekend to kick off the BET Experience at L.A. Live in Los Angeles in anticipation of the BET Awards this Sunday. On Friday and Saturday, the soft drink company will help host Kicksperience, centered on highlighting the importance of sneaker culture in hip hop. Featuring live performances by DreamDoll, Saweetie, LightSkinKeisha, Azjah, YBN Almighty Jay, Rapsody, Kamiya, and Villain Park, Kicksperience showcased a number of installments ranging from carefully arranged artistic displays to custom painted kicks. Of course, there were even a few Nipsey Hussle-inspired shoes, as he is set to be honored with BET’s Humanitarian Award on Sunday.

Sprite has often integrated hip hop artists into their advertising campaigns throughout the years (Rakim, Kurtis Blow, Lil Yachty, Rae Sremmurd, Heavy D, and more), so they’ve created their latest, “Thirst For Yours,” in an effort to revive the essence of their “Obey Your Thirst” campaign of the past. To celebrate, last night Sprite launched an exclusive event at The Terrace at L.A. Live that featured a panel discussion hosted by BET personality Gia Peppers who spoke with rapper Kodie Shane, rising fashion designer Seth Giscombe, and hip hop artists Moxie Knox, A9E, Bino and Villain Park.