Nigerians choose app-based rides when traveling at night

The survey, carried out in Lagos, Abuja, Port Harcourt, and Ibadan, also revealed that 94 per cent of respondents have booked rides for family or friends to ensure their safe return home. Moreover, 66 per cent believe that ride-hailing has helped reduce incidents of drunk driving by offering a dependable alternative to driving under the influence.

Women account for 70 per cent of ride-hailing users in Nigeria, with the majority aged between 25 and 34 years. Most respondents reported using the services several times a week, highlighting their integral role in daily urban mobility.

Key in-app safety features, including real-time GPS tracking, driver verification, and trip sharing, were identified as major factors driving trust in the platforms. Stephanie Kanyiri, an Ipsos representative, said the data reflects an encouraging trend, showing Nigerians increasingly see ride-hailing as a secure and convenient transport option.

The Lagos State Ministry of Transportation also commended Bolt for commissioning an independent study to better understand commuter concerns and enhance service quality. “The decision to conduct this research demonstrates a genuine commitment to improving the ride-hailing experience,” said Oluwaseun Osiyemi, representing the Commissioner for Transportation.

Bolt said the insights will guide future investments in safety education, technological innovation, and public awareness initiatives, reinforcing the importance of app-based mobility in Nigeria’s urban transport landscape.