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From Uncertain Beginnings to Dominating the Nigerian Digital Marketing Landscape: Abas Idaserit Bares All on Episode 3 of “Binging with GameChangers”

How do you get a society to buy into an idea that seems inconceivable? Especially when you have no real work experience to back it up? This was the dilemma that Abas Idaserit once faced when he first recognized the possibilities that digital marketing held in Nigeria.

A leader in the field of Technology, Marketing and Business, Abas is the founder and CEO of Wild Fusion Group, one of Africa’s foremost digital advertising companies.

Abas started the business of the digital marketing in Nigeria at a time when both small and big firms were utterly disinterested in the value that digital marketing could bring to their businesses. It’s safe to say Abas “saw the future” and passionately pioneered one of Nigeria’s largest digital marketing firms with his firm becoming the first Nigerian company to be become a certified Google Adwords partner.

With the largest companies in Nigeria under his client portfolio, Abas’ Wild Fusion is dominating the Digital Marketing landscape in Nigeria with offices also in Ghana and Kenya.

He was listed by the Paris-based think tank Choiseul Institut as one of the 100 African Economic Leaders of the future. Forbes Magazine also named him among “Ten African Internet Millionaires To Watch” in 2013.

On Episode 3 of Binging with Game Changers, Abas discusses his uncertain career beginnings and the road to success with show host, Seyi Banigbe.

The corporate gamechanger on this episode is Remi Adesokan, who is very proud to be a teacher. She is currently the deputy Head Teacher & Primary Coordinator at The Foreshore School, Ikoyi.  Armed with over 11 years of teaching experience, Remi studied Industrial Chemistry at the University of Lagos but immediately followed her passion to teach right after graduating. Remi has a strong passion to teach and has successfully transformed that passion into a lucrative teaching career, we definitely need more teachers like Remi to build a greater nation.

Watch the full episode here:





About Binging with Gamechangers

The BWG show delves into the minds of people with successful brands and careers who have thrived in Nigeria despite evident barriers. It also emphasizes the need for individuals to ultimately pursue their passion in order to live a happier and more fulfilled life.

It is hosted by trained lawyer and entrepreneur, Seyi Banigbe, who is passionate about empowering Nigerians to become financially independent whilst following their dreams. She oversees several successful businesses in Nigeria, including popular jewelry brand, Bland2Glam.

The show is currently airing online as well as on Africa Magic Family, NTA Network, STV, LTV, MYtv and NTA2. You can visit @thebwgshow on all social media for more details.

For more information, visit:

Instagram: @thebwgshow

YouTube: B2G Network

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