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The dedicated to digital; Beauty Edition took place on the 22nd of July at Eyowo in GRA, Ikeja, Lagos. This informative masterclass broadened up its prospects and focused on the digital beauty space. This edition was designed for SME’s, young graduates, owners of small and medium businesses, aspiring digital entrepreneurs and media managers within corporate bodies who are interested in building a strong beauty brand in the digital space.

The event saw renowned digital beauty experts like DimmaUmeh and Kehinde Smith share their knowledge on how they have succeeded in various sectors using Social media and a vast number of digital tools. It was a great opportunity for attendees to learn, discuss and also get clarity in areas where they wished to excel.


The beauty edition of Dedicated to digital was hosted by Beauty Enthusiast NoweIsibor who facilitated and guided the event whilst keeping things very lively. A masterclass by Stephanie Obi was instrumental as she taught the audience how to “Find their Gold”, as well as discovering and maximizing their potential.

During a short break, attendees mingled, networked and briefed what had been discussed so far, with drinks from Haute Couture champagne and Krispy Kreme doughnuts.

Games were held during the sessions which gave attendees the opportunity to win some goodies like B natural Spa discount card, Oriki skin care product, Hairfinity goody bag, The Mose store goody bag and recently launched Knowledge is the New Gold by Stephanie Obi by Stephanie Obi.


The masterclass ended with a panel consisting of Communication’s expert; Liz Osho, TV Personality; IdiaEisien, Beauty expert; Ezinne Alfa and Vlogger; Tuke Morgan each discussing their personal digital journey and how it contributed to their strong brand growth.

Our media partners Guardian Life, The blogger Point, Aso-ebi Bella, Business day, Style Me Africa, Genevieve and Schick magazine we huge supporters of this project.

More Dedicated to Digital sessions will be taking place across the continent and beyond in future years.

Instagram @dedicatedtodigital

Scroll down for more pictures from the event.








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