Nkiruka Cynthia Ajah, a seasoned sales manager and entrepreneur with over a decade of experience in the oil and gas sector, is redefining the Nigerian lifestyle and wellness market with the launch of her two premium brands, CNM Essentials and CNM Spectra.
CNM Essentials offers luxury wellness products, including premium fragrances, diffusers, and Nigerian-made haircare solutions, while CNM Spectra specializes in stylish eyewear, contact lenses, and full optical services. Both brands are designed to promote wellness, elegance, and intentional living.
Nkiruka, who has built a solid career in sales, business development, and contract negotiation, brings her corporate expertise into entrepreneurship, emphasizing value creation, quality control, and customer satisfaction. Her background in managing high-level partnerships and supplier relationships has enabled her to establish brands that blend global standards with local excellence.
Over the years, she has successfully navigated challenges such as foreign exchange fluctuations by diversifying into locally produced products. This strategy not only mitigates risk but also celebrates African resources such as shea butter, elevating them to meet international standards through refined processes and premium packaging.
Her business philosophy rests on the belief that profitability and social responsibility are inseparable. By sourcing locally, investing in quality control, and using sustainable packaging, CNM Essentials and CNM Spectra aim to support communities, protect consumers, and reduce environmental impact while delivering products that enrich customers’ lives.
The official grand opening of both brands is scheduled for October 1, 2025, featuring a ribbon-cutting ceremony, worship session, and an exclusive showcase of their curated collections. Guests will have the opportunity to explore a wide range of products, from premium car fragrances and elegant home diffusers to fashionable eyewear and high-quality contact lenses.
With this milestone, Nkiruka positions CNM Essentials and CNM Spectra as Nigeria’s go-to destinations for wellness and luxury lifestyle products, combining authenticity, elegance, and innovation.
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