iBlend Services, appointed Regional Agency for Girls Tag alongside its PR and marketing firm, Eddie MPR, has officially launched Girls Tag, described as Nigeria’s first all-in-one period care pack designed for girls aged nine and above.
The initiative seeks to tackle persistent gaps in menstrual health education and access to sanitary products in Nigeria, where many girls experience their first period with little preparation or guidance. According to the promoters, Girls Tag was created to eliminate the fear, confusion, and stigma often associated with puberty, replacing them with confidence, comfort, and dignity.
Beyond hygiene, the brand positions itself as a supportive care system for both girls and parents, offering tools and language to guide families through early puberty conversations.
To strengthen its reach, Girls Tag announced a strategic ambassadorial partnership with Nollywood actress and philanthropist Mercy Johnson Okojie and her daughter, Purity Okojie. The mother-daughter collaboration is intended to reflect authenticity and relatability for Nigerian families navigating similar experiences.
Speaking on the partnership, the leadership of iBlend Services expressed confidence that the ambassadors’ real-life connection would resonate deeply with mothers and daughters nationwide.
Mercy Johnson Okojie, in her remarks, described the initiative as a natural fit, noting that puberty can be an anxious period for both parents and children. She also revealed that her newly authored puberty guide, Youberty, will be included in every Girls Tag kit. The book is designed to help boys and girls aged 10 to 13 better understand the physical and emotional changes that come with growing up.
Each Girls Tag care pack contains premium sanitary pads in various sizes, overnight period pants, panty liners, disposable sanitary bags, a discreet sanitary purse, and a copy of Youberty. The kit is tailored to support first-time and early period experiences while promoting proper hygiene and self-care.
The company disclosed that the product will be available nationwide in Q2 2026 at select retail stores, pharmacies, and malls, with direct delivery options through its website and social media handle, @girlstag.ng.
With its combined focus on education, dignity, and accessibility, Girls Tag aims to reshape menstrual health support for young girls across Nigeria.
