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“You Cannot Promote Self-hate For Africans and Still Make Money From Africans At The Same Time” – Fuse ODG Threatens To Take Down Nivea Billboards As He Calls Them Out For Demeaning The Black Skin

London/Ghanaian act took to his Instagram page to call out Nivea brand over the popular tagline “For even fairer skin” which he opines that it is every way demeaning to people with dark skin. He expressed his feelings via an Instagram post where he shares a picture of the billboard that has Nigeria’s Omowunni Akinnifesi in Ghana. He asks the  brand to take down the billboard all over Africa else he’d be forced to do that. He also initiated a  #PULLITDOWNNOW  hashtag.  See his rants below:




// posts have since spurred debate on whether or not the ad is harmful to black people.

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